F-O-R-M Your Prospects

Many times in our industry (MLM,Network Marketing,Business), new people ask,"What do I say to prospects? How do I start a conversation?"

A simple way to do that is use F O R M.  This is an acronym for: Family, Occupation, Recreation, and Message.  It is a simple way to remember how to open a conversation with a stranger.  You must have a smile on your face and a sparkle in your eye when you talk to people you don't know.  You have to show them with your body language and your facial expression that you are no threat to them.  You are friendly and open to making a new friend.  Don't mention your opportunity right now.  Just open a conversation and get to know a little about them. Always remember..when you are talking to a new prospect, the conversation is always about them, not you. Do not start telling them all about you.  If they ask a question about you, answer it with as little words as possible and get back to finding out about them.  Don't get side tracked with swapping stories.  Concentrate on finding out as much as you can about the person you are talking to.

 One of your biggest assets is your ears.  You must be a good listener.  Everyone has ears to hear with, but it takes more to be a great listener.

 The letter "F" stands for Family, theirs, not yours.  Ask them about their family. Are they married, do they have kids, are they in school, do they play sports?  

 The letter "O" stands for occupation, theirs, not yours.  Do not pitch your opportunity at this time. Ask questions about what they do for a living.  How long have they done that kind of work?  Do they enjoy it?

 The letter "R" stands for recreation, theirs, not yours. Find out what they do for fun and relaxation.

 The letter "M" stands for message. Find out if they are looking to make a change. Do they have dreams and goals that their occupation doesn't give them the opportunity of accomplish?  If so what are those dreams and goals.

 Leave them with your card and try to get their phone number or email to contact them later. If they won't give you their contact info, ask them to call you and give you  their opinion of your website.

 If you are talking to your prospect in person, make some notes as soon as you can about your conversation.  If you are on the phone, make notes as your are talking.  These notes will help you later on when you talk to them again. You will remember them better and they will be pleased that you remembered details about them.  Keep these notes organized so you can refer to them quickly when you need them.

 If you are using scripts...practice...practice....practice....practice.  In front of a mirror.  Even though you are on the phone, you must smile so it comes through in your voice.  Put a mirror on your desk and watch yourself as you talk on the phone.  Keep your expression open and smiling.

 Listen for key words from your prospect such as kids, husband, job.  These words can open doors to dreams and goals.  Tie those into a 3 way call with your upline or a sizzle call. 

 Do not use words like: "Would you be interested in...."  "Take a look at..." "I have an opportunity for you..." "Meetings"  "Presentation" "Products" "Selling" "In the business" "Levels of income or pay".

 Instead use words like: "Conference call" "Webinar" "Information" "Service".

 As with any new venture, the key is to practice.  The more you practice the more confident you will be. It will show in your posture and attitude.  People want to know you are a leader.  That you will still be there to help them a year from now.  They need to have confidence in you and they won't unless you have confidence first.

 Every journey begins with a first step.  Take your first step and see how all the next steps lead to your goals realized and your dreams fulfilled.


Unleashing Our Potential
To Our Success,
Coach Mj Samarita
Work with Me


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